Apr 28, 2010 by David
why people are really going green
In talking to people about why they buy or would consider buying locally-grown product, I consistently hear four main reasons:
- I cook. Locally grown food simply tastes better.
- I support my community, including farmers.
- I want to eat healthier and locally grown food has more nutrients.
- I’m scared about the overuse of pesticides on conventionally grown produce. I feel more comfortable buying from a farmer I know.
The interesting thing is that I used to think of the buyers profiled above as distinct groups: health conscious buyers distinct from foodies distinct from people advocating food justice.

Give Me a Reason to Buy Locally
But the reality is that you can start at any one point above, and within a short period of time—sometimes days, sometimes months—slide right into another. Care about taste most? Great! But then it’s harder to spray pesticides on the berries you grow in your garden or spray that toxic cleanser you use on your kitchen counter.
Like to support local farmers? Hurray! And you know what? It turns out their food tastes amazing. Funny how food tastes so much better when it was dug out of the ground that morning. With something like a tomato it’s not even a fair fight when you try local vs. a tomato that is picked “dead green” and shipped 1,500 miles.
Big CPG (that’s consumer packaged goods to you and me) companies didn’t focus on green for the longest time. Not big enough they said. Not enough scale. A niche market. Now everyone is jumping on the green bandwagon.
But before that word “ green” gets completely mangled beyond recognition, there is real cause for hope. Imagine that Hellman’s is coming out with a mayonnaise using cage-free eggs. Okay, that’s not local, but it will have an impact on growing practices. Next McDonalds will be featuring organic beef. Actually there was a rumor that was going to happen last year.










